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I work for a company that provides eCommerce applications for NFL and NCAA teams. Two days ago we released the new web application for the Houston Texans team. Written in ColdFusion 8, and powered by jQuery, the new application boasts a sleeker new design and makes use of some of the newest Web 2.0 goodness. Make sure to check it out at http://www.houstontexansproshop.com.
Update 2013-07-29: Sadly this site is no longer in operation. The aforementioned company is no longer in business.